{"id":18732,"date":"2026-09-04T15:55:48","date_gmt":"2026-09-04T13:55:48","guid":{"rendered":"https:\/\/new.yabebeauty.com\/about\/"},"modified":"2026-10-11T22:24:18","modified_gmt":"2026-10-11T20:24:18","slug":"about","status":"publish","type":"page","link":"https:\/\/new.yabebeauty.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\tWe don't ask you to change. We ask you to know yourself. \t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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is not a brand name.
it's a reminder.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Authentic beauty doesn’t need filters, corrections, or judgments.<\/p>

YA.BE was born from a truth as simple as it is radical: beauty is not a goal to be reached. It’s something you already are. <\/p>

We are redefining beauty itself: from an aesthetic standard to an experience of inner well-being. Because true beauty is feeling confident in your own skin: it’s awareness, it’s embracing your authentic self. <\/p>

Not products that transform you, but clean formulas that support you in being exactly who you are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Three Choices. Not Three Slogans. <\/em><\/h2>\n\t\t\t\t\t

It's a progressive descent: from the surface we touch to the meaning we carry.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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genderless<\/h3>

We've never believed that skin has a gender. Our products aren't designed for a male or female audience: they're designed for skin, period. Neutral packaging, neutral formulas, neutral communication. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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clean<\/h3>

Vegan and completely natural active ingredients, zero allergens, ingredients you can pronounce. Not just the scent of nature: real nature, with a real and verifiable action on the skin. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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mindful<\/h3>

Every product is accompanied by a guided meditation designed for that specific gesture. It's not extra content: it's as much a part of the formula as the ingredients. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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You Are beautiful.
As you are.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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More than our name, a daily practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tdiscover the products<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Mindful Beauty Ritual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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YA.BE was founded in 2019 from the idea of Valeria Scargetta, a mindfulness and personal growth expert and former executive manager, with a dream: to rewrite the definition of beauty.<\/p>

A line of hypoallergenic, natural, and vegan treatments for body and mind, where every product is enriched with a digital ingredient: a guided meditation podcast.<\/p>

Because skincare isn’t a routine. It’s an appointment with yourself. <\/p>

YA.BE \u2014 You Are Beautiful.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We don’t ask you to change. We ask you to know yourself. is not a brand name. it’s a reminder. Authentic beauty doesn’t need filters, corrections, or judgments. YA.BE was born from a truth as simple as it is radical: beauty is not a goal to be reached. It’s something you already are. We are […]<\/p>\n","protected":false},"author":8697,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18732","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout - YA.BE<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About\" \/>\n<meta property=\"og:description\" content=\"We don’t ask you to change. 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