every product has a voice.

When you buy a YA.BE product, you don’t just receive a formula. You receive a guided meditation designed to accompany you on a journey of self-discovery.

How We Do It

step 1

Choose your product
Every YA.BE product has its own voice, its own meditation. A voice designed for you, for a daily appointment with yourself.

step 2

Enter the code
On the packaging you'll find a QR CODE or a code to enter on the site. Either way, you'll access the podcasts dedicated to the product you're holding directly.

step 3

Listen
No rush, no fixed duration required. The meditation lasts just long enough to make space for the gesture, not the other way around.

it's not just about sensory experience

Many products stop at the first level.

They promise a pleasant texture, an enveloping scent, an immediately enjoyable consumption experience. It’s a legitimate level, but partial—and on its own it doesn’t build awareness, it only builds habit.

It’s the difference between applying a cream and taking care of yourself. Between consuming a product and experiencing, every day, a small act of awareness.

Skin and Mind are not separate

Traditional skincare treats the skin as a surface to correct. We treat it as a point of contact between what you apply and what you feel.

Applying a product is not a mechanical operation. It’s a gesture that can be distracted, or it can become presence. The difference between the two lies not only in the product we use, but in the quality of attention we bring to the act.

Rated 5 out of 5
"Fantastic products! They were a truly great discovery. I recommend them to everyone! They leave the skin soft and fragrant. Very useful even for those with slightly dry skin! Recommended by a very dear friend of mine and now they are always with me"
Marika Arbia Mesisca
Rated 5 out of 5
"Ya.Be was a wonderful discovery! I've tried various products and I must say I loved them! Plus, the winning factor is definitely the pairing with mindfulness podcasts, which are an added value for treating yourself to a moment of relaxation every day. I especially recommend trying their mist, it's fabulous!"
Chiara
Rated 5 out of 5
"I bought the 'start over, start fresh' and 'feed skin, feed mind' face masks at Rinascente, and the YY anti-pollution serum which has an INCREDIBLE scent!! Besides the glow it gives the face, which you can see from the first few uses, unlike other serums I've used, this one absorbs immediately and isn't sticky at all... a real barrier for the face!"
Sara Castellini

Do you already have a YA.BE product?

Enter the code you’ll find on the packaging here to access your guided meditation.

The next ritual is one product away.