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Authentic beauty doesn’t need filters, corrections, or judgments.
YA.BE was born from a truth as simple as it is radical: beauty is not a goal to be reached. It’s something you already are.
We are redefining beauty itself: from an aesthetic standard to an experience of inner well-being. Because true beauty is feeling confident in your own skin: it’s awareness, it’s embracing your authentic self.
Not products that transform you, but clean formulas that support you in being exactly who you are.
It's a progressive descent: from the surface we touch to the meaning we carry.
We've never believed that skin has a gender. Our products aren't designed for a male or female audience: they're designed for skin, period. Neutral packaging, neutral formulas, neutral communication.
Vegan and completely natural active ingredients, zero allergens, ingredients you can pronounce. Not just the scent of nature: real nature, with a real and verifiable action on the skin.
Every product is accompanied by a guided meditation designed for that specific gesture. It's not extra content: it's as much a part of the formula as the ingredients.
YA.BE was founded in 2019 from the idea of Valeria Scargetta, a mindfulness and personal growth expert and former executive manager, with a dream: to rewrite the definition of beauty.
A line of hypoallergenic, natural, and vegan treatments for body and mind, where every product is enriched with a digital ingredient: a guided meditation podcast.
Because skincare isn’t a routine. It’s an appointment with yourself.
YA.BE — You Are Beautiful.
